Integrated campaign developed as part of AT&T's sponsorship of the College Football Playoff. TV featured Joe Montana, Bo Jackson, Doug Flutie & Herschel Walker. Messaging focused on the new strongest signal wireless network claim.
Role: Client
"Trophies" :30 TV
"Mascots" :30 TV
"Mental Strength" :30 TV
Social Post GIF samples from AT&T and talent handles
Animated Banner for Digital Buy
Outdoor for National Championship
National Print for Sports Illustrated & ESPN Magazine
