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DIRECTV/AT&T Value Proposition Launch '16

Integrated campaign to launch the new value proposition post AT&T and DIRECTV merger. Primary message was DIRECTV customers could watch live channels on their devices data-free via the AT&T network. 

Role: Client

"Elevator" :30 Launch TV

"Work Thing" :30 College Football TV

"Home for the Holidays" :30 TV

"Motel Room" :30 TV

"Birthday Party" Digital and Social Video :15

"Five Minute Friend" Digital & Social Video :15

Social Media post examples

Social Media post examples