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College Football Sponsorship '15

2015 College Football Playoff Sponsorship campaign featuring the "Strongest of the Strong" football legends including Jerry Rice, Steve Young & Emmitt Smith. The campaign contextualized the new “nation’s strongest LTE signal” claim for College Football fans and outperformed brand opinion and sponsorship awareness norms.

Role: Client

"Intro" :30 Launch TV

"Tweet" :30 TV featuring Emmitt Smith

"Cheese Plate" :30 ESPN co-promo featuring Lee Corso, Jerry Rice, Doug Flutie & Desmond Howard

"Humblebrag" :15 Online/Social video featuring Steve Young

"Wings" :15 Online/social video featuring Doug Flutie

Campaign Microsite

Campaign Microsite

Rich Media

Rich Media

Mobile Rich Media

Mobile Rich Media