March Madness Sponsorship '17
2017 NCAA March Madness Sponsorship campaign, resulting in TV that exceeded Nielsen’s best-in-class norms across all KPI’s, the most live streams to-date for the tournament (9.6MM), and AT&T’s first Snapchat lens that generated views 3x higher than the platform’s benchmark. The campaign featured Greg Gumbel, Kenny Smith & Dan Finnerty.
Role: Client