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March Madness Sponsorship '17

2017 NCAA March Madness Sponsorship campaign, resulting in TV that exceeded Nielsen’s best-in-class norms across all KPI’s, the most live streams to-date for the tournament (9.6MM), and AT&T’s first Snapchat lens that generated views 3x higher than the platform’s benchmark. The campaign featured Greg Gumbel, Kenny Smith & Dan Finnerty.

Role: Client

Campaign Summary Video

"Parking Booth" :30 Launch TV

Turner Sponsorship featuring Kenny Smith :30 TV

"Coffee Shop" :30 TV

Snapchat Live Story

Snapchat Filters

Snapchat Filters