In partnership with Emmy-award winning producer Zak Levitt, led the development and marketing of a custom companion podcast for I Am the Night that explored the true story of the Hodel family. The podcast was hosted by the real-life daughters of Fauna Hodel, and examined the prime suspect behind America’s most famous unsolved murder. It received critical acclaim with over 10 million downloads and reached #1 on Apple’s podcast charts.
Role: Brand Marketing Lead
When Elizabeth Short, also known as “The Black Dahlia” was brutally killed in Los Angeles in 1947, it gripped the entire country, and became America’s most famous unsolved murder. The case remains officially open, but many believe Dr. George Hodel to be the killer, thanks to the investigation by Hodel’s own son. For the first time ever, using unearthed archival audio and fresh interviews, the Hodels open up to tell their story, and the harrowing legacy of Dr. Hodel that has lasted generations. It turns out that this famous murder is only one of their awful family secrets.
Through 8 episodes, sisters Rasha Pecoraro and Yvette Gentile will take a deep dive into their family history to try to figure out what really happened, and where do they all go from here?